Own breakthrough communications that will build brand equity and drive long-term growth for the business
Lead end to end creative strategy
Own creative brief for external collaborators
Identify best creative territory/big idea for development
Lead agency discussion, owner of feedback to lead agency
Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
Approve research framework for creative development
Influence category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
Lead discussions during presentations with business unit and marketing senior leadership
Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
Assess data analysis to inform strategies and assess in market results to drive business objectives
Responsible for delivering creative work and activations on time and on budget
Qualifications
Creative innovator with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business
Experience executing integrated marketing campaigns from brief to idea execution, demonstrating agency management and creative excellence.
Consistent record of drive for results
Operates with agility with solid problem solving and simplification skills
Ability to manage multiple different workstreams, complex timelines and tight deadlines
Strong communication, influence and relationship building skills in a cross-functional team environment
Experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus
Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects
