Associate Brand Manager
Full-Time
Ontario, Canada
Food & Beverages
Food & Beverages
Description
- Own breakthrough communications that will build brand equity and drive long-term growth for the business
- Lead end to end creative strategy
- Own creative brief for external collaborators
- Identify best creative territory/big idea for development
- Lead agency discussion, owner of feedback to lead agency
- Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
- Approve research framework for creative development
- Influence category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
- Lead discussions during presentations with business unit and marketing senior leadership
- Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
- Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
- Assess data analysis to inform strategies and assess in market results to drive business objectives
- Responsible for delivering creative work and activations on time and on budget
Qualifications
- Creative innovator with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business
- Experience executing integrated marketing campaigns from brief to idea execution, demonstrating agency management and creative excellence.
- Consistent record of drive for results
- Operates with agility with solid problem solving and simplification skills
- Ability to manage multiple different workstreams, complex timelines and tight deadlines
- Strong communication, influence and relationship building skills in a cross-functional team environment
- Experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus
- Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects
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