Leads complex projects that address the changing commercial environment with regard to increasing the effectiveness of AstraZeneca’s Marketing functions
Identify unmet needs throughout patient treatment journey and collaborate cross-functionally to develop impactful solutions to patients
Facilitate development and execution of unbranded initiatives to support patient/caregiver education
Lead partner agency relationships, workflow and related expense budgets
Build alliances with internal team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of marketing materials
Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Qualifications
Minimum of Bachelor’s Degree in relevant field
Minimum 10-15 years of experience in pharmaceutical marketing function.
Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels
Strong organizational and analytical skills, able to multi-task and ensure timelines are met.
Solid business acumen and management experience.
Demonstrated relationship development and management capability
