Marketing Manager
Full-Time
Bangkok City, Thailand
Health & Biotech
Health & Biotech
Description
- Develop brand strategy and marketing plans
- Leads complex projects that address the changing commercial environment with regard to increasing the effectiveness of AstraZeneca’s Marketing functions
- Identify unmet needs throughout patient treatment journey and collaborate cross-functionally to develop impactful solutions to patients
- Facilitate development and execution of unbranded initiatives to support patient/caregiver education
- Lead partner agency relationships, workflow and related expense budgets
- Build alliances with internal team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of marketing materials
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Qualifications
- Minimum of Bachelor’s Degree in relevant field
- Minimum 10-15 years of experience in pharmaceutical marketing function.
- Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
- Experience across multiple promotional channels
- Strong organizational and analytical skills, able to multi-task and ensure timelines are met.
- Solid business acumen and management experience.
- Demonstrated relationship development and management capability
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