
Head - Corporate Marketing
Full-Time
Mumbai, India
Health & Biotech
Health & Biotech
Description
Strategic Insight Development
- Liaise with market research agencies to discover consumer insights for corporate communication
- Conduct regular assessment of stakeholder experience across various touchpoints
- Translate corporate philosophy & strategic direction into communicable plans
Corporate Campaign Design & Deployment
- Develop core communication ideas/concepts for ATL
- Manage communication agencies for content creation & digital marketing
- Develop annual brand plan & ensure media planning
Corporate Digital Assets
- Custodian of corporate websites & social media handles
- Design & develop digital activations with corporate messaging
Corporate Activations
- Identify opportunities for corporate branding within existing activations
- Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery
- Ensure cross-functional integration for adoption of corporate branding guidelines across the organization
Corporate Brand Assets
- Owner of corporate brand logo; develop brand guidelines
- Ensure compliance of corporate brand guidelines in all marketing & packaging material
Qualifications
- Minimum 18 years of professional experience in building & scaling up corporate brands
- Strong PR experience in a leadership role will be preferred
- Proven track record in managing large brands
- Played an active role in formulating corporate communications strategy
- Educational Qualification: MBA (Premier B-Schools)
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