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Head - Corporate Marketing

Full-Time Mumbai, India
Health & Biotech
Health & Biotech
28 May 2024
Description

Strategic Insight Development

  • Liaise with market research agencies to discover consumer insights for corporate communication
  • Conduct regular assessment of stakeholder experience across various touchpoints
  • Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment

  • Develop core communication ideas/concepts for ATL
  • Manage communication agencies for content creation & digital marketing
  • Develop annual brand plan & ensure media planning

Corporate Digital Assets

  • Custodian of corporate websites & social media handles
  • Design & develop digital activations with corporate messaging

Corporate Activations

  • Identify opportunities for corporate branding within existing activations
  • Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery
  • Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets

  • Owner of corporate brand logo; develop brand guidelines
  • Ensure compliance of corporate brand guidelines in all marketing & packaging material
Qualifications
  • Minimum 18 years of professional experience in building & scaling up corporate brands
  • Strong PR experience in a leadership role will be preferred
  • Proven track record in managing large brands
  • Played an active role in formulating corporate communications strategy
  • Educational Qualification: MBA (Premier B-Schools)

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